MGA Entertainment, Inc., a global leader in the toy and entertainment industry, has announced its plans to merge with Zapf Creation AG, a top European manufacturer of nurturing dolls. The merger initiative is led by MGA's wholly-owned German subsidiary, the primary shareholder of Zapf Creation AG. This move follows nearly two decades of successful collaboration between the two companies in brand sales and distribution.
The proposed merger, slated for completion in Spring 2024, marks a significant step in the consolidation of two major players in the global toy industry. While specific details of the merger are yet to be disclosed, the leadership teams of both MGA Entertainment and Zapf Creation AG are committed to a seamless integration process and will release further information as it becomes available.
Zapf Creation AG is renowned for its high-quality, innovative nurturing dolls and a broad range of children's toys, including play and functional dolls with extensive accessories. The company's commitment to quality, design, safety, and play value has established its products as favorites worldwide.
